Website Promotion for your Creative Web Design - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Websites are the 21st century's preferred method of advertisement allowing both local and global exposure in an instant – if it is done right. In order to maximize the benefits of having an impressive and professional website, you must take steps to put your site within the easy grasp of your potential customers. After all, why waste your time and money to create a site that no one will ever see? Happily enough we offer basic Search Optimizing as standard for all websites we produce, and we also offer a range of creative ways to promote your websites.
The first important step of this strategy is to identify the appropriate keywords and phrases for your site. To do this Creative Web Design runs a diagnostic on your market, your targeted audience, and your competition. If you have a niche market it is much easier to gain a high ranking, while if you have some serious competition on your hands the process consumes considerably more time. We will outline the challenges and opportunities for you from the outset.
We then work with you to develop your site so that it is immediately search engine
friendly, highly increasing your chances of achieving lofty heights on search engines.
SEO should be thought of as a continuous process whereby your rank increases over
time. We will give you the tools you need to maximize results or work continuously
with you to improve your ranking. As you can see from the image left we targeted the niche phrase "Creative Websites" in the NZ version of Google and the result after only 10 days is number one and two - the top two spots available.
The Diagnostic - When we say we do a thorough analysis for SEO, we really mean it. For example we will tell you how many times your wanted keywords and phrases are searched for every day on major search engines. In addition we will identify niche keywords or phrases and also delve into what the competition are up to in order to keep you ahead of the field.
Backlinks - Getting high ranking websites to link to your sites is one of the factors that can
increase the ranking of your site. Building Quality backlinks is one of the most important factors in Search Engine Optimization.
It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines and it is important that:
A. The Theme of the backlinking website is the same as or relevant to your website.
B. It links to your website with the correct "anchor text" (keyword or phrase) that you are trying to optimize.
There is a murky world out there, so please be assured that we only use "White Hat" techniques whereby we strictly follow search engine guidelines so that your site is promoted and seen both now and long into the future. Let us guide you in the subtleties or leave it up to us completely.
Social Bookmarking - Love them or hate them, the fact is that social networking sites such as Twitter, Myspace and Facebook are an extremely vibrant way to promote your business. Submitting your site to the most highly trafficked social bookmark sites is one of the best ways these days to raise your visibility on the Web. Internet marketing and site promotion is all about finding out the most effective methods used to reach targeted visitors. If you stick solely to traditional marketing, your competitors could steal a march over you.
Social book marking will increase the traffic to your site. The fact that each new bookmarker could tag your site with new words goes to enhance the viral nature of the visibility you could get at the social bookmarking site. And this kind of viral publicity could put your site in front of ever increasing numbers of visitors. We can help as your representative with an initial boast or ongoing updates to your profile.
Article Submission - We can submit your articles to over 1000 directories or blogs. In addition we can write professional unique content at a fantastic price. We will not submit any articles which without your approval so you can be sure that the quality of your content is always first class. After all it is your company's reputation which is on the line. Please remember that simply submitting duplicate copies of the same content may hinder search engine ranking, even if at the same time it can increase public awareness of your brand.
Blogging and Forums - Blog readers are constantly searching for blogs related to topics they are interested in. If your blog is listed in the places they look, such as blog and feed directories, you too would be found. We can assist not only with submitting your blog or forum to where it is most likely to be read, but also provide ongoing, unique content to ensure your blog remains fresh, interesting and lively.
PPC Campaigns - Another way is to promote your website is to use "Pay per click” campaign such as Google’s which puts you at the top of Google immediately. You select which key words you want the ad to show. You are then charged by how many times people click on that ad. In this case you need to choose wisely and set yourself a budget/ limit otherwise you can end up being whacked. We are happy to manage your pay for click campaigns or simply point you in the right direction armed with our extensive experience. For optimal results a combination of the above is desirable.
Press Releases - Press releases are great way to build your presence both online and in the mind of your punters. We provide highly professional Press Releases which target major media and industry publications. If your business has something newsworthy and topical you could place your brand in front of a vast audience. Email us with any ideas or questions you have regarding this service.
Continuous “Tweaking” - Making small adjustments to your site every month keeps the search engine “spiders” interested. It is advisable to promote for example a monthly special to maximize results and avoid slipping down the pecking order.